Jobs perceives technological possibilities as paradigm-shifting moments that require revolutionary market creation, not as incremental improvements within existing competitive frameworks.
How This Mind Thinks
Pick any construct, then drag the slider toward either pole. The matching behavioral prediction stays attached to that construct so the page works cleanly on desktop and touch devices.
Current orientation: balanced between the poles
Current orientation: balanced between the poles
Current orientation: balanced between the poles
Current orientation: balanced between the poles
Current orientation: balanced between the poles
Current orientation: balanced between the poles
Current orientation: balanced between the poles
Current orientation: balanced between the poles
Current orientation: balanced between the poles
Current orientation: balanced between the poles
This framework was extracted from 30 documented critical decisions in Steve Jobs’s life using the Critical Decision Method. It captures the 10cognitive dimensions they actually used to navigate high-stakes choices — the patterns invisible to people who only read their biography.
When you bring a question to Steve, they don’t give generic advice. They apply these constructs to your specific situation — noticing what others miss, ignoring what others fixate on.
The toggle reveals the source geometry behind the framework and lets you ask Steve a live question without leaving the page.
The best way to understand a framework is to use it. Bring your decision — Steve argues differently every time.
Consult Steve→